All publications listed on Google Scholar, grouped by research area. See also ResearchGate.
Main research area
Global Value Chains & Trade
From efficiency to security-driven global chains: Conceptual implications for policy making
A conceptual study of how global value chains are moving from a logic of efficiency to one of security and resilience, and what this shift means for economic policy.
Miranda-Córdova, R., & Méndez-León, J. R. Research in Globalization, 100392.
The competitive dynamics of Mexican fresh grapes in the US market
Measures the competitiveness of Mexican grapes in the U.S. from 2002 to 2022. Mexico’s market share fell from 27.5% to 6.1% while Peru became the leading supplier.
Cano-Espinosa, D., & Méndez-León, J. R. World, 6(1), 31. Read
Competitive positioning of Mexican pork in Japan
Analyzes Mexican pork exports to Japan from 2000 to 2020. Shows that Mexico has gained competitiveness in the Japanese market and reached a comparative advantage by 2019.
Méndez-León, J. R., Camarena-Gómez, D. M. J., & Salgado-Beltrán, L. Agriculture, 13(2), 505. Read
Sonora en las redes globales de suministro de carne de puerco a Japón, 1990–2012
Studies how Sonora’s pork industry became part of the global supply networks that export to Japan between 1990 and 2012. (In Spanish)
Méndez-León, J. R. University of Sonora. Read
Entrepreneurship & Regional Development
Perceptions of social microentrepreneurs as innovative role models for university students
Surveys 101 alumni of a university social service program. Working with necessity-driven microentrepreneurs boosted students’ motivation, confidence and ability to spot business opportunities.
Mungaray-Lagarda, A., Méndez-León, J. R., Burgos-Flores, B., et al. Sustainability, 18(11), 5665. Read
Full competition and innovation
Proposes the concept of “full competition” as an alternative to perfect competition, where firms of different sizes coexist by competing through innovation instead of price.
Palacio-Morena, J. I., Mungaray-Lagarda, A., Salgado-Beltrán, L., et al. Sustainability, 17(2), 527. Read
Cost-benefit analysis (CBA) as a tool for a microenterprise training center to combat informality in northern Mexico
Uses cost-benefit analysis to evaluate a training center for microentrepreneurs as a public policy tool to reduce business informality in northern Mexico.
Méndez-León, J. R., Salgado-Beltrán, L., Camarena-Gómez, D. M. J., et al. Interciencia, 49(12), 711–718.
Evaluación costo-beneficio (ACB) como instrumento de un centro de capacitación microempresarial para combatir la informalidad en el norte de México
Spanish version of the cost-benefit study of a microenterprise training center as a tool against informality. (In Spanish)
Méndez-León, J. R., Salgado-Beltrán, L., Camarena-Gómez, D. M. J., et al. Interciencia, 49(12), 711–718.
Livestock, climate change, and masculinities in Sonora: A case study
A case study of a Sonoran livestock company. Traditional ideas of masculinity, such as individualism and resistance to change, feed skepticism about climate change and distrust of environmental rules.
Munguía-Morales, H. E., Mungaray-Lagarda, A., Montaño-Silva, K., et al. Estudios Sociales.
Ganadería, cambio climático y masculinidades en Sonora. Un estudio de caso
Spanish version of the study on climate risk perception and masculinity among ranchers and workers in Sonora. (In Spanish)
Munguía-Morales, H. E., Mungaray-Lagarda, A., Montaño-Silva, K., et al. Estudios Sociales, 36(67). Read
Desafíos contemporáneos del desarrollo regional: gestión sustentable con innovación social
Collection on current challenges of regional development in Mexico, focused on sustainable management and social innovation. (In Spanish)
Gasca Zamora, J., Ken Rodríguez, C. A., & Suárez Paniagua, S. C. (Eds.). UNAM, Instituto de Investigaciones Económicas.
Aproximaciones teóricas al desarrollo regional y procesos de innovación
Volume of the same collection that brings together theoretical approaches to regional development and innovation processes. (In Spanish)
Andrés Rosales, R., & Rozga Luter, R. E. (Eds.). UNAM, Instituto de Investigaciones Económicas.
Consumer Behavior
Percepción de la gestión empresarial de alumnos de la Universidad de Sonora que estudian y trabajan: casos Caborca, Hermosillo y Nogales
Explores how University of Sonora students who study and work at the same time perceive business management, in three campuses. (In Spanish)
Lugo-Gil, C. Y., Federico-Valle, O. S., & Méndez-León, J. R. In Aproximaciones teóricas al desarrollo regional y procesos de innovación. UNAM.
Prácticas de marketing y estudios en los mercados de consumo
Book on marketing practices and consumer markets: nostalgia marketing, cross-border food trade, restaurant location and food influencers. (In Spanish)
Pacheco Navarro, A. C., & León López, L. P. (Eds.). Comunicación Científica. Read
Alimentos tradicionales sonorenses: limitaciones para su comercialización y consumo en Arizona
Identifies the barriers that traditional Sonoran foods face to be sold and consumed in Arizona. (In Spanish)
López, M. C. F., Méndez-León, J. R., & Camarena-Gómez, D. M. J. In Prácticas de marketing y estudios en los mercados de consumo, pp. 115–142. Read
Promoción de emprendimientos sociales para el bienestar
Review of a book on promoting social entrepreneurship for well-being, published by UABC and MAPorrúa. (In Spanish)
Méndez-León, J. R. Indiciales, 1(6).